Most of us relate to the big brands, however, their are a really large number of small brands. Small in terms of their customer base/area of operation, sales turnover or size, however many of these brands enjoy great recall, customer preference and loyalty. Not necessarily niche in anyway, just small.
I bought some 'palkhova' a milk based sweet in Mantralayam recently. It was off a motor bike. Elements included a clean and shining brass container in which the sweet was carried, the packaging was convenient and innovative for the product category nano paper teacups with wooden ice-cream spoons, and top quality product which had a brand name. The bike had a speaker from which the recorded advertisement of the brand and its qualities was blaring. The bike visits Mantralayam at a specific time each day for just two hours and completes selling all the fresh stock. Many are local customers and many are also tourists like me attracted to the brass box on a motorbike and the blaring advertisement. One can learn something about branding from such mobile shops too, especially the strong positioning as fresh, traditional and hygienic.
I bought some 'palkhova' a milk based sweet in Mantralayam recently. It was off a motor bike. Elements included a clean and shining brass container in which the sweet was carried, the packaging was convenient and innovative for the product category nano paper teacups with wooden ice-cream spoons, and top quality product which had a brand name. The bike had a speaker from which the recorded advertisement of the brand and its qualities was blaring. The bike visits Mantralayam at a specific time each day for just two hours and completes selling all the fresh stock. Many are local customers and many are also tourists like me attracted to the brass box on a motorbike and the blaring advertisement. One can learn something about branding from such mobile shops too, especially the strong positioning as fresh, traditional and hygienic.
No comments:
Post a Comment