Sunday, December 28, 2014

A long and patient queue.......

Standing patiently in a queue awaiting your turn to be served is not a virtue that Indians possess as a people. From bribing priests in temples, to creating six lanes when there is space for two on the road so that we can join right in the front of the queue, we have many tricks and strategies. Raghavendra Stores near Malleshwaram Railway Station in Bangalore offered a different perspective one Sunday morning. There were many people waiting to be served their breakfast from this small self service kiosk that is very popular. All of them formed a queue and there was reasonable order with no effort from the shop.







The reasons are not difficult to fathom. The quality of the food is really excellent. We had hot Idli Vada Chutney. The cashier and counter staff were being 'FAIR' serving on a first come first serve basis. The product was offering terrific value. The service providers were visibly doing their job very efficiently and at top speed. Waiting time felt reasonable. The neighbourhood having people who cared a little bit for others must have also contributed. It was nice to see a relaxed, long line of people waiting for their breakfast a day after I had dumped my shopping bag near the till at a nearby supermarket after shopping for 45 minutes. 

Monday, December 22, 2014

Drama of Coffee!

My article about how drama is used to sell coffee. if drama be the soul of retail, play on!
It is on page 37


http://www.saffronmedia.in/eMagazines/fnb/2014/FNBNov01152014/index.html

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