Noodle theory is a franchise food kiosk serving south Asian cuisine. Many of their franchisee's are in Chennai and I visited the one in Thanisandra, Bangalore near Bharti City. I am not sure if the owner of the franchise is the same young man who was at LinkedIn, however, the concept is nice even if it is a tad expensive or to put it correctly, not good value.
When I was doing my MBA in the 1980's we had an example of how premixed cake succeeded in the US market because mothers felt they were baking the cake. Their involvement in the process, however minimal, made a emotional connect and they felt they were adding their love into the cake.
Consumer co-creation has many benefits and in the restaurant business it might even attract more customers.
It is simple, fill the questionnaire slip to choose base from among rice, rice noodles, regular noodles, flat noodles etc, then choose 5 out 10-12 vegetables, then tick the protein from among soya, paneer, cheese etc, then choose one of the sauces from among 6-8. Based on your taste and choices the dish is prepared quickly and served. The involvement felt good. really good.
The franchisee is a friendly young man and gulf returnee who is trying hard.
My colleague at Manipal Academy of Banking had a great question. Is this really co-creation or simply customization. Co-creation involves designing the product with the customer. If you consider each serving as a different product..it is co-creation, however, since only the choices from a preset variety are involved it could be considered customization. My reason for calling it co-creation was based on the involvement and experience in selecting ingredients which is quite different from asking for a few changes to customize. Do write in with your views.
Looking for an Indian restaurant where one can choose from among different kotori's to make my thali meal!
When I was doing my MBA in the 1980's we had an example of how premixed cake succeeded in the US market because mothers felt they were baking the cake. Their involvement in the process, however minimal, made a emotional connect and they felt they were adding their love into the cake.
Consumer co-creation has many benefits and in the restaurant business it might even attract more customers.
It is simple, fill the questionnaire slip to choose base from among rice, rice noodles, regular noodles, flat noodles etc, then choose 5 out 10-12 vegetables, then tick the protein from among soya, paneer, cheese etc, then choose one of the sauces from among 6-8. Based on your taste and choices the dish is prepared quickly and served. The involvement felt good. really good.
The franchisee is a friendly young man and gulf returnee who is trying hard.
My colleague at Manipal Academy of Banking had a great question. Is this really co-creation or simply customization. Co-creation involves designing the product with the customer. If you consider each serving as a different product..it is co-creation, however, since only the choices from a preset variety are involved it could be considered customization. My reason for calling it co-creation was based on the involvement and experience in selecting ingredients which is quite different from asking for a few changes to customize. Do write in with your views.
Looking for an Indian restaurant where one can choose from among different kotori's to make my thali meal!
