Mr. Kishore Biyani's book 'It happenedin India'has made pondy bazar in Chennai a pilgrimage location for every student of retailing in India. Having been to Pondy Bazar many times, I have now discovered a retailer that Mr.Biyani needs to visit!
A S Babu Sah in Kanchipuram. Located ina street that has atleast 20 other saree shops, 95% of walk in's are to this shop. it is large and has a great variety, however it is difficukt to get 'service' as we understand it because of the huge rush. When you have indicated that you are buying a few dozen sarees for a wedding then they have a person to bring out the wares for you based on your choice of color, budget, design etc.
A really crowded shop in an almost deserted shopping street! I spoke to a shopkeeper ( located on the same street) as to what the reason for the popularity of AS Babu Sah could be and more importantly how none of the customers visited the other shops in the street. His reply was telling. He said " We all have the same sarees, however, godess lakhmi has lost her way out from this large shop with so many nooks and cranies" I asked again with a more serious tone and he replied " The range is very large and that could be one reason and the other is that it is a family business where the family works together and it is a large extended family, so hats off to the elders of the family"
No photographs are allowed, still worth a visit to learn about wiping out competition!
A really crowded shop in an almost deserted shopping street! I spoke to a shopkeeper ( located on the same street) as to what the reason for the popularity of AS Babu Sah could be and more importantly how none of the customers visited the other shops in the street. His reply was telling. He said " We all have the same sarees, however, godess lakhmi has lost her way out from this large shop with so many nooks and cranies" I asked again with a more serious tone and he replied " The range is very large and that could be one reason and the other is that it is a family business where the family works together and it is a large extended family, so hats off to the elders of the family"
No photographs are allowed, still worth a visit to learn about wiping out competition!
Thanks to sharing the short information about sarees. If anyone want to buying more sarees then visit this A S Babu Sah's shop in Kanchipuram. There have different types of sarees like wedding etc. I think, this sarees are big budget sarees. This is a large mall of clothes, that's could be one reason and the other is that it is a family business where the family works together and it is a large extended family, so that's off to the elders of the family" Market Analyis
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