Am delighted to have my first book published by Prentice-Hall of India. The book is now available with a wonderful foreword by Mr.Santosh Desai, MD of Future Brands Ltd.
http://www.phindia.com/bookdetails/integrated_retail_marketing_communication_by-sudhakar_g_p_-isbn-978-81-203-4640-6
Do buy the book and let me have your views. The PHI website offers the e-edition to buy at a discount. I eagerly await feedback for my first book which is a really slim one, and covers a niche area in the retail management courses. The book has a facebook page and your comments will be invaluable!
http://www.phindia.com/bookdetails/integrated_retail_marketing_communication_by-sudhakar_g_p_-isbn-978-81-203-4640-6
Do buy the book and let me have your views. The PHI website offers the e-edition to buy at a discount. I eagerly await feedback for my first book which is a really slim one, and covers a niche area in the retail management courses. The book has a facebook page and your comments will be invaluable!
Marketing plays very important role and retail store marketing help you to attract more customers and generate more business and referrals from your existing customers.
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