Usually the MBA dissertation involves a empirical study where great emphasis is placed on the rigor of the research methodology, data collection and data analysis. There are different types of projects which are part of various MBA programs and offering students a choice in selecting what is appropriate for them is always a good idea. These projects might not perfectly fit what is expected as a dissertation, however they are valuable learning opportunities which will be useful as options for a term project or a mini project. The challenge for large Indian public universities however is evaluating them all on a equal footing when different students pick different types of project within one cohort. This calls for substantial training of evaluators.
The various types of projects can be listed as
The various types of projects can be listed as
1. Business Process Optimization/simplification
This
type of study will be possible in a large organization where one can study in
detail any one business process, identify bottlenecks/pain areas, and suggest
what can be the process. Even formats
being used/ technology etc can be considered in the process. The purpose of
such a study is to identify issues within a process and suggest
improvements/simplification/cost reductions.
2. Business Model of the Organization
with
a detailed study of each of the components. Tools like the Business model
canvas/value chain analysis can be used. Description of the various components
of the organization's business model in students own words after gathering
secondary data and primary data from interviews with executives and customers
etc. Comparison with other players in the industry will be useful as well as
any history of the development of the model (how it has changed over time)
3. Executive Shadowing Report
Role,
responsibilities, background, Observations, interview, reflection etc apart
from Company/department background.This study will involve shadowing 2 or 3
executives in one organization over a period of 30 days. This means observing
the executive at work, seeking information about the topics of interest to the
student with a plan for observation and Questions to ask for each day. A
specific theme based on any specific management topic can be chosen based on
the Manager/Executive being shadowed and the organization. The objective is to understand
the manager’s mindset and practical aspects of day to day business.
4. Digital transformation
Study potential
for a process/business to become digital with cost/benefit analysis or study
the process/challenges of digital transformation in an organization.
This is also a study of the
process/product/ service in detail to identify opportunities to digitize in the
organization. The effort, training and costs as well as likely benefits of such
a change can be estimated.
5. Benchmarking studies
One
or more areas are chosen and the current practices/policies in the organization are
studied. Best Practices (from published sources or based on a primary survey
within the industry to find best practices) are compared with the organization's practices and suggestions provided in the context of the organization.
6. Demand forecasting studies
Using a
combination of trend plotting and industry analysis.When
sales data of the organization is shared and industry data and trends are
available, studies about shifts in customer wants for the particular category
are accessible, then this type of study can be taken up. This should include
industry analysis, industry trends, industry sales and projections,
organization and its sales, sales forecasts using all the available data/trends.
7. Competitive analysis ( Marketing, HR,
Supply chain )
This
is making a competitive analysis or a comparative study of a few players within
the same industry as the organization in which student is doing the project.
For example ‘Compensation and benefits for nurses among corporate hospitals in
Bangalore’ ‘Employer branding – Comparison of Wipro with Infosys’, ‘Promotion
strategies to market 4G data plans – Competitive analysis’
8. NGO diary
A daily report on working
with a NGO including NGO profile, reflections, and contributions.This is similar to the Job shadowing
except that it should include discussion about the cause the NGO is working for
and the contribution of the student to the NGO during the project . Ideally a
management aspect should be considered for tasks/work to be done at the NGO.
9. Innovation Journey
Tracking how an
innovation idea (product/service/process)was germinated to its full scale implemented and results
thereof within an organization.
10.Case
Study
A Case
study about a situation in a firm/industry. SWIF i.e Student Written Instructor Facilitated Cases are a fun and interesting learning option that add significant academic value as they can be published and help other learners. Dr.Paul Michael Swiercz's guide to SWIF case writing is a invaluable starting point for such cases. Planned interviews with Business Executives in itself a great learning experience.
Surely there are other types and I will be very happy to improve my list with your sharing your knowledge on this. Your feedback /comments will be really valuable.
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