Irreverent Communication - Is it wise? Does it help increase sales?

Cheeky  Communication instore may not be common, however it is there and is worth exploring. why would a store resort to this and does it work?

Communication such as these can be put up only by stores that do not belong to large corporate chains with central advertising departments. The quirkyness can only come with a real 'freedom' of expression. Such a freedom, in my opinion,  comes only with being the owner and being very confident about customer walk-ins.

Such in-store communication gives the store a distict identity ( positioning), improves recall and helps customers have a smile, which is one way to increase spend levels I believe.

Cheeky, irreverent, non-conformist.......whatever you call it, it is powerful, personal, and proficient.

Am sure you have seen such communication. Do share your pictures or examples here.