I made this slide using the blue-tooth messages received when one entered the forum mall in Bangalore. This was three years ago. Yes, three years. Sadly no one identifies me as the shopoholic 50 year old, size 46, who loves everything chocolate including colour, and sends me relevant messages. Technology is available and being used even in poorer European countries I hear. Recession, Comfortable lethargy among organised retailers who are having a whale of a time with no serious competition, or lack of marketing from technology companies, any guesses why the stagnation on this front?
Sir,
ReplyDeleteDigital Marketing Communication a.k.a Digital Marketing as you have pointed out has moved on. But the businesses have not. Al Ries recently wrote about how retail America is going for coupon sale (here's the reference: http://adage.com/columns/article?article_id=148669), but finally they will be hit.
The issue is about getting quality people to execute the Digital Marketing Campaigns, who understand technology and marketing as an integrated system. There are a rare breed today.
May be things will change in the next couple of years.