At an Easyday outlet in Mysore I saw these two shopping carts displayed for price comparison. The competitor was mentioned. The saving for the basket of monthly needs was about 4%. I am not sure if one would shift loyalties for a 4% difference considering transport costs that includes time, money and behavioural costs. This may be a indication of how things will progress in the next few years or with a international retailers buying up Indian firms is this only be a short term tactic? We need to wait and see if the customer gets better value or short changed.
