Am delighted to have had the opportunity to have interviewed Mr Erik du Plessis, Top Boss at Millward Brown, South Africa. The recent book 'Branded Mind' from a senior researcher who has actually used neuro marketing techniques to draw insights for marketing success is surely worth a read. I hear Mr Erik du Plessis will be in India in the next couple of months to conduct a seminar.
http://www.brandconclave.com/news/brochure-2011.pdf
Am sure it will be a must for all 'qualitative market research professionals' and brand managers who have understood with consumers who have multiple identities, traditional segmentation bases may not be enough. Do have a look at the interview. It is on page 12. All the other articles in this market research supplement are a great read.
http://www.advantagemagazine.co.za/files/2011/04/Market-Research-2011.pdf
http://www.brandconclave.com/news/brochure-2011.pdf
Am sure it will be a must for all 'qualitative market research professionals' and brand managers who have understood with consumers who have multiple identities, traditional segmentation bases may not be enough. Do have a look at the interview. It is on page 12. All the other articles in this market research supplement are a great read.
http://www.advantagemagazine.co.za/files/2011/04/Market-Research-2011.pdf
